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STRUCTURE + SHINE

STRAIGHT HAIR WITH A HEALTHY LOOK. HELP YOUR CLIENTS
OVERCOME THE RISK OF DAILY STRAIGHTENING USAGE.

s s emea header

BENEFITS

STRUCTURE + SHINE PERMANENTLY REDEFINES STRAIGHT SERVICES.

• Long-lasting straight hair structure
• Further improved, brilliant shine*
• Provides fantastic anti-frizz effect
• Extra gentleness with excellent conditioning benefits
• Very appealing consistency and improved fragrance for a pleasant service

*vs. Straight Service with Straight’n Shine

ASSORTMENT

straightn shine protection

STRAIGHT’N SHINE PROTECTION (PRE-TREATMENT)

Equalizes structural differences and provides care and protection.

straightn shine agent 1 for tinted or porous hair

STRAIGHT’N SHINE AGENT 1 FOR RESISTANT OR POROUS HAIR

Precisely formulated levels of intensity make the process easier to control and optimize protection for the hair.

straightn shine agent 2 for neutralizing

STRAIGHT’N SHINE AGENT 2 FOR NEUTRALIZING

Repair Effect provides a healthier look with a more brilliant shine.

straightn shine optimizer

STRAIGHT’N SHINE OPTIMIZER

• Highly refined care complex forms thermal-protection around the hair
• Evaporating oils straighten the hair by smoothing the cuticle and improving combability
• Reduces swelling

REDEFINED PERFORMANCE

• Perfect reliability for superb straightening results
• Different strength levels customized to individual hair structures
• The hair is conditioned and nourished while being reshaped
• Faster processing time for improved efficiency
• Easier application due to creamy consistency

160629 s s technology

ADVANCED REDEFINITION SYSTEM

A sophisticated formula of straightening and care ingredients which harmonize the inner structure of the hair.

Its Rebond Control Complex ensures that the formula cosistently penetrates the hair fiber, for an even texturizing result.

The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

colorance

COLORANCE

The healthier the hair the more beautiful and shiny the color result will be. Colorance is the first demi-permanent color with intralipid technology that repairs the hair.