A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
BondPro+ for stronger, healthier looking hair after lightening, color or
Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.
Creating distinctive beauty is your goal. Intelligent color for distinctive beauty. Topchic has the perfect solution: an iconic and truly intelligent color system.
Discover the high-performance oxidant-free hair color for brilliant color results. Elumenate your clients hair – natural-looking or with pure, vibrant shades.
No matter what mood your client wants to express
Colorance gives her shiny, healty looking hair.
The most masculine way to blend grey. For consistently natural, transparent grey reduction without helmet effect, no visible regrowth.
Silklift – the premium blonde with a double promise: Stronger than ever. Gentle as always.
High performance bleach. Powerful powder bleach – fast and precise. Oxycur platin meets all bleaching service demands ranging from subtle highlights to extreme lift.
Impress your clients with perfectly refreshed blonde.
New Blonde allows you to remove darker unnatural-looking regrowth
and to soften the contrasts in just 5 minutes.
Demi- and semi-permanent color products from Goldwell for a quick, easy and effective color refreshing, color correction and/or color refinement in the salon and at home.