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NEW @ELUMENATED HAIR COLOR SERVICES

EXPRESS YOUR CREATIVITY IN COLOR.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

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THE NEW GOLDWELL SYSTEM

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

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@PURE PIGMENTS

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.

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NEW
KERASILK STYLE - SPIN SILK INTO STYLE

With Kerasilk Style you can now extend your Kerasilk
experience and include flawless and durable styles to
keep the silky hair feel.

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THE ICONIC BRUNETTE COLLECTION

Take brunette to the next level of shine and fashion
with the new Topchic @Elumenated Brunette Shades
and boost the style with extra body.

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COLORANCE - ALWAYS YOUR RIGHT CHOICE.

No matter what mood your client wants to express
Colorance gives her shiny, healthy looking hair.

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KERASILK CONTROL

Silky perfection for unmanageable
and unruly hair.

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ELUMEN

Elumen is the ultimate creative color playground for stylists like you. Unleash your creativity and take advantage of unlimited possibilities.

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DISCOVER THE BEST DUALSENSES EVER

The salon exclusive care brand developed with and for stylists. Designed to deliver professional solutions for instantly beautiful hair – with built-in color protection.

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DISCOVER THE BEST STYLESIGN EVER

The salon exclusive styling brand developed with and for stylists.
Designed to be your most important tool – besides your Professional support for great style.

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KERASILK BEAUTIFYING HAIR PERFUMES

The elegance of fine fragrances –
combined with beautifying hair care benefits.

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BONDPRO+

BondPro+ for stronger, healthier looking hair after lightening, color or
texture services.

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SMOOTHING

The salon exclusive Kerasilk Keratin Treatment Service provides long-lasting transformation into perfectly smooth and soft hair for up to 3–5 months.

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KERASILK

Premium Hair Care

Make your clients fall in love with their hair.
Discover five customizable salon services for long-lasting transformation.

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