DISRUPT TO INNOVATE
Shake up the status quo. You’ve seen it before so forget it! Shaking up the status quo means breaking up the conventional and creating something new
Taking inspiration from fashion trends, our creative Color Zoom Team pushed them to the next level. Together they created a new Hair Fashion Collection that challenges expectations and adds a truly disruptive twist to hair and fashion.
DARE TO BE DISRUPTIVE.
Strong shapes meet organic fluidity. Shiny materials meet matte and frizzy textures. Deep Neutral Backgrounds meet Disruptive Vibrant Accents. Disrupt the shape. Disrupt the color. Disrupt the texture. Dare to engage with an inspiring Hair Fashion Collection that breaks with the conventional and invites you to challenge your own ideas of styles
To create the looks for this trend the team disrupted the shape, the color and the texture of hair. The disruption of these three elements expanded the scope for unexpected creativity and gave our stylists the freedom to create unique looks with reinvented shapes, new coloring techniques and larger-than-life textures.
“Laser light. Spot light. Ambient light. Vibrant Accents break Deep Neutral Backgrounds.”
GLOBAL WINNER NEW TALENT CATEGORY 2014, RUSSLAND
DISRUPTED COLOR STREAM.
Deep Neutral Taupe and Pearl are disrupted by a strong touch of Vibrant Pink and Blue. Intense color creates the illusion of movement.
COLOR IS AN ATTITUDE.
The merge of vibrant and neutral colors underlines the strong cut. The Deep Neutral Coffee Background allows the Vibrant Yellow and Orange-Red to glow brilliantly.
SPOT ON COLOR.
Vibrant Blue – sharp like a laser – hits Deep Neutral Chestnut, underlining the precision of the cut. Playful flashes of Vibrant Pink and Yellow are revealed whenever the hair moves
Coming from one light source, the color flows with the natural movement of the hair. A perfect combination of the Pearl Background disrupted by the Vibrant Accents Green, Yellow, Pink and Orange-Red.
“It’s about round shapes – distorted and full of movement.”
GLOBAL WINNER CREATIVE CATEGORY 2014, TAIWAN
Edgy. Sexy. Raw. This distorted bob is perfectly framed by a soft halo of Vibrant Green and Yellow that floats around the exterior.
STRONG SHAPE. SOFT FEEL.
When strong meets soft, we blend the masculine and feminine codes.
Two seemingly separate shapes perfectly blend into one stunning look. Interior layers create a unique shape while the cut-out fringe adds a distinctive feature to the look.
BREAK THE LINES TO CREATE MULTI-LAYERED SHAPES.
Rigid lines. Light textures. This shape has a genderless feel.
“Textures are larger-than-life: from weightless volume to odd marriages of multi-dimensional texture.
GLOBAL WINNER PARTNER CATEGORY 2014, HONG KONG
The cut-out fringe perfectly frames the face, while the rest of the hair has volume and a light texture - a new candy floss texture.
MATTE FRIZZ IS THE NEW VOLUME.
Wild volume meets the linear form. A classic bob is dirupted by interior texture
FRIZZY TEXTURES EXPAND THE SHAPE.
Undone. Weightless. Matte. Smooth. The key to creating this look is a perfectly disrupted texture.
VELOCITY CREATES TEXTURE.
The texture makes the shape lighter. Like there is a breeze rushing through the hair.