CREATIVITY IN ITS PUREST FORM.
The new normal emerges like a new dawn.
Technology surrounds us and propels us forward while simultaneously
driving us to re-engage with our elemental selves, creating a new energy.
The visionary and the elemental come together: Rawness meets refinement.
Solidity merges with translucency.
Tone-on-tone colors play with contrasting colors.
Modern minimalistic shapes bear a rough, primal edge.
Airy handcrafted shapes express future-forward styling.
Fuse technology with creativity and return to the primal.
Earthy and pastel tones are combined with an airy brightness. Natural
colors combined with modern, technology-influenced colors.
Inspired by minerals, the Color Zoom ’18 Creative Team has interpreted the fine
veins inside minerals and transformed them into hair colors to create
a special color effect - the Mineral Effect.
Rawness meets refinement. Minimal meets maximal. Handcrafted shapes
expressed through future-forward styling.
The main texture and styling characteristics in the ELEMENTAL Collection are the
roughness and edginess in each look.
The layering and filtering of colors create a sense of translucency.
Jagged edges and scrunched-up waves add a self-made feeling to the cut.
Cool and warm Graphite tones gives Ava’s colors its main characteristic.
Short top sections contrast with softer, longer sides
Raniya’s style uses an elemental state of colors and a move to cool mineral
tones. Jagged edges break up the fundamental lines to convey futuristic
The colors are dominated by Lavender Quartz with fine veins
of Azurite and Spessartine. New modernity is created by using Twisted
Scissor and Twisted Razor Cutting.
A shimmery but muted shine mixed with cool softness enhances
the modern simplicity of this reformed bob.
Tone-on-tone shades contrast with cool and warm light tones that create a
powdery shimmer. The overall attitude of this look is pure and self-made.